Membership Funnels
Membership Funnel
The idea of the membership funnel is to sell such a compelling offer that people buy into becoming members of your site, exclusive membership to a Facebook group, or exclusive insightful newsletters. In the member site funnel, there are several ways to get people into the website (webinar or sales letters work great), but in our example, we would be using a video sales letter. On the first page, an order form bump will prompt a visitor to sign up for some type of trial. On the thank you page, they get a link to create their own account in the membership area, with a unique username and password, then subsequently, the contents would be unlocked based on membership purchase.
MEMBERSHIP FUNNEL TIPS:
The membership site is usually an excellent way to earn passive income through your various social media accounts: YouTube Channel, Instagram Page, podcasts, or blogs. Business owners who coach, consult, or train could potentially build passive recurring income from membership sites funnels. With a membership site, you charge a recurring subscription monthly. You always want to focus on high quality, valuable content for your members so they stay on.
TYPE: Buyer Funnel
PAGES IN MEMBERSHIP FUNNEL:
- Video Sales Letter
- Order Form
- Offer Wall Thank You Page
- Member Access Page
- Member Only Page
APPLICATION IN VARIOUS INDUSTRIES/NICHES:
Author, Speaker, Coach, Consultant
Sell membership on the VSL while providing them valuable email drip content, as well as access to pieces of training on a weekly or monthly basis.
Ecommerce
From your most popular product, create a membership program where you teach customers how to use the product effectively. The product can now be given off for free or at a discount when a potential lead joins, or membership could be given for free when your customer has purchased a product.
Business to Business
Create a membership area exclusive to high-end users, to carry out a personalized on-boarding process for them. This way, the customers have a personalized experience with the brand.
Network or Affiliate Marketing
Draft a marketing plan and put in the membership area for signees to see (not accessible to the public), then give this marketing plan away for free when they join your downline. Again, created valuable content ongoing to keep your member engaged.
Professional Services
In the membership area, create a product description for a high end up-sells for your professional service. Then make visitors understand that this will be delivered in the membership are.
Retail / Brick and Mortar
By becoming a member via your fan page or FB Group, customers can get a discount. This could be pitched through a sales letter or VSL. Companies that are successful are Costco or Sam's Club.
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