Lead Magnet Funnels
Lead Magnet Funnel
A lead magnet funnel shares many similarities with other “Opt-in” funnels. Its distinguishing feature is exchanging “something” valuable for the potential customer’s contact details.
The “something” could be in the form of a relevant report, an informative video, industry insights, etc. But typically, it’s something tangible that they are exchanging for the potential lead’s contact.
Lead Magnet is often an irresistible (but ethical) bribe offered to the prospect in the hopes they give you an email address to get the “thing” you are offering. The Lead Magnet Funnel aims to maximize the number of leads you can get into your list. Your follow up process is where you will monetize the funnel.
Usually, the typical lead magnet doesn’t have to be lengthy, complicated, or time-consuming. In actuality, with the declining attention span in of humans in recent years, a lengthy and complicated lead magnet will actually convert poorly.
LEAD MAGNET TIPS:
The trick is, provide a tentative solution to a specific problem facing a segment of your market. The perfect lead magnet should be able to compress great content into 5-10 minutes. I don’t recommend a mini-course delivered over a week or a 400-page E-book as a lead magnet. Not only is your customer’s attention span short, but those content pieces take too long to consume, and your potential customer would most likely miss the point in the process.
TYPE: Lead Generation Funnel
PAGES IN SQUEEZE FUNNEL:
- Lead Magnet Capture Page
- Thank-you Page
APPLICATION IN VARIOUS INDUSTRIES/NICHES:
Author, Speaker, Coach, Consultant
Give away a free E-book teaching a relevant aspect of your niche.
Ecommerce
Give hacks on how your product can solve specific problems within the industry.
Business to Business
Present a video demo showcasing how your products work, and, how it can save time, money, or address a pain point. Make sure you have a CTA to capture their info.
Network or Affiliate Marketing
Give information on how your product can solve specific problems. For example, create a lead magnet around the benefits of the product and how it wil cure a pain point.
Professional Services
Give out key industry insights.
Retail / Brick and Mortar
Give them a walk-in discount coupon that you will email to them.
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