Bridge Page Funnels

Bridge Page Funnel

This funnel is used to “bridge a gap” between your funnel and a website in which you do not control. In network marketing or affiliate marketing, you are sending a visitor away in homes they will purchase your product you are promoting. You probably will use some type of lead magnet to get a visitor to this page.

As with most lead gen funnels, you want to get an email address in return for the valuable info. The first step is to try to obtain a visitors email address for your list. But instead of a thank you page, you present the bridge page, which might have video or specific copy that re-enforces the benefits of a product. At this point, you would have a Call to Action button to purchase.

In this method, you reinforce the benefits in your words on the products or services you are promoting and hoping to sell. Because network marketers don’t control the main products page or websites where they are sending visitors, you need to do the selling on benefits of the product in your words, and then send the user to a purchase page, in hopes you have given them enough benefit through your bridge funnel.

You also would use this type of funnel to advertise affiliate products, as platforms like Facebook do not allow direct affiliate links. So instead of posting affiliate links in Facebook, you would create your bridge funnel and direct traffic to your page first.

An example would be you were selling a Keto diet fat burner on behalf of a network marketing company. On your squeeze page, you might have a lea magnet flow that gives your user “the number 1 weight loss trick that helped me lose 25 pounds in two weeks”.

When visitor opts-in to get the info, the following page in the funnel would have a personal video explaining how you got your body into Ketosis, and this was done by using the ‘Ketolicious’ Fat Burner product. You then direct your visitor to “click down in the description below,” which then redirects them to the page of the company where they can purchase the product. In this Illustration, weight loss and ketosis were bridged, and the sale was set up in the next funnel.