Product Launch Funnels
Product Launch Funnel
The product launch funnel very similar to what Apple does when they are getting ready to launch a new iPhone. The product launch funnel builds anticipation for the product before the customer is allowed to buy the product. Previews about the products are sent to create a sense of scarcity and urgency. When the product is finally ready to be purchased, customers are allowed to buy for a limited amount of time.
Using this template, you would release a sequence of videos before the actual launch date. This is to get people excited, while pre-selling and educating them on the benefits of the new product. To really grasp how to successfully execute the product launch funnel strategy, I recommend reading the books “Dot Com Secrets” and “Experts Secrets.”
PRODUCT LAUNCH FUNNEL TIPS:
Some ideas to implement this strategy are:
- Broadcast your preview message; this gets people excited and builds anticipation.
- You can also recruit affiliates; so that when the launch date comes, people have been pre-sold from an army of people online promoting the launch, and are coming to you educated and ready to buy
TYPE: Event Funnel
PAGES IN MEMBERSHIP FUNNEL:
- Product Launch
- Sales Page
- Product Launch plus Order Page
APPLICATION IN VARIOUS INDUSTRIES/NICHES:
Author, Speaker, Coach, Consultant
This method is to build anticipation about a new product or service. It could be a speaking engagement or training with a very limited number of seats.
Ecommerce
With a countdown timer, you can sell a large number of items at a discounted rate for a limited time. Once the deadline occurs, the price goes up.
Business to Business
Create a webinar around a new product launch, let’s say a software launch, and sell the beta version to the limited number of persons that attended the event. Then once the offer is up, focus your attention on those who purchase to fine tune the product to get ready for mass sale.
Network or Affiliate Marketing
In this industry, use this funnel to roll out a new product to your downline. Here you could even sell access to exclusive training for the product from a top earner.
Professional Services
This is great to use during holiday or specific buying seasons; Christmas, black Friday, or even Summer specials. Offer special discounted pricing with a timed deadline, then and close the deal when the holidays are over.
Retail / Brick and Mortar
Build anticipation towards the special offers that you will be churning out during the holidays. Black Friday is a perfect time to offer product launches as a discount, as there are many people looking for a deal on the next, greatest thing.
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