Platform and Software Recommendations

WHY I RECOMMEND THOSE PLATFORMS:

At a bare minimum, you need two platforms no matter what internet marketing you do:
You need the proper sales funnels and email marketing platform

You never want to send people to your website, unless it is an SEO content play. If you are marketing at all online, you want to send visitors to specific sales funnels, based on their needs.

Online Sales Funnel Platform:

My recommendation is Clickfunnels. Why? There are a few reasons. One, they pretty much invented the space. Two, their community is the most generous in helping anyone out. Three, if you need help with your funnels, more freelancers can design and program within Clikcfunnels than any other platform. We also have free, ready built funnels you can grab now and test drive. Click here to see them in action during your 14 day trial.

For an email system platform:

I like both GetResponse and ActiveCampaign. GetResponse has a real easy user interface and it is easy to visually build out your drip campaigns. Plus, you do have an option of creating a quick funnel or two within their program. ActiveCampaign is very robust, and if you are looking for a platform that you won’t ever need to move from, ActiveCampaign is great.

Common Question: Click funnels has a built-in autoresponder… why not use them? I personally like to have my email correspondence in one platform. That is your bread and butter for communication (other than Facebook Messenger), so keeping that a separate entity means you can have multiple sources driving traffic to your lists. If you are with Clickfunnels and decide in two years they are not for you, you can still email via one of these platforms and never miss a beat.  

If you have not visited my in-depth funnel section, please do. I break down all the different types of sales funnels and how they are used.

Copywriting Software.

If you are writing for SEO, you can do it yourself or you can hire writers to write. However, there is a formula that is proven for copy that converts. My companies use FunnelScripts and it has saved us tens of thousands of dollars in not only the cost of writing, but the fact that we have an advantage when It comes to ads and copy on sales funnels. It is pricey, but if you are serious about wanting to convert, you must have compelling copy. It will pay for itself in one marketing campaign.

SEO and PPC Research.

We use SEMRush. If you are looking for any kind of research for pay Per Click, or for SEO, this platform gives you virtually everything you need. The main advantage it give is the ability to know what any website or competitor is doing, from traffic, to backlinks, to keywords, to display ads and ad copy. Combine the ad copy with FunnelScripts and you have all the tools you need to dominate in PPC and SEO.  7 Day Trial SEM Rush

Viral Contests and Referral Software.

You are either spending a lot of money or a lot of sweat equity getting a person to convert. You should try to squeeze the orange! I think the guys at Upviral did a great job in helping manage this. We use it on many thank you pages to incentivize conversions to share the product or service, with a chance to win something. Upviral software takes care of the contest, and all you need to do is add a snippet of code to your Clickfunnel thank you page.

Outsourcing.

Fiverr seems to have the most reasonably prices freelancers out there. It may take a couple of swings to find your team, as with anything, but once you do, you have relabel people to help you build your business. Anything from advertising, to writing, to development is at your fingertips.