So getting back to the value ladder, people are naturally going to pay more for something if they see value in it. Your job as a business owner is to provide the value and create a relationship, where eventually, through the proper funnel, will create the sale when you ask for it. And many times than not, your persistence of a proper follow up campaign will put you at the top of that customer’s list when they are ready to pull the trigger.

When you solve problems for people, they engage in you trust and have the right system in place; have the highest affinity to buy from you.

Now it is not possible for me to give you an example of every type of value ladder for your industry or product. There are already books on the subject, and I am not here to re-­‐write someone’s book. So I HIGHLY recommend the book DotCom Secrets – It is a 200+ page book that will give you all the examples you need to delve into completely understanding the value ladder.

As a reminder, my job in THE GUIDE is to Guide you in the right direction to empower you with the knowledge, technology and strategies I use to help you get to a level of success you may not have thought possible. You can decide to engage with all or none of my recommendations. However, just understand that no matter what happens, if you empower yourself with the skills and knowhow to conquer in today’s super crowded online space, you will never have buyers remorse for your desire to learn!

OK, so I just wanted to get that out of the way 😉

So there is another main reason why you want to have the right value ladder. And I mentioned this earlier about “it’s all about leads”.

Because it is so damn expensive to build a list with adverting online, you need to make sure that ad spend is spent in a way that gets the user into your ecosystem.

There is truth to the phrase “the money is in the list”.

I can’t stress this enough: Once you have spent the money to obtain that person’s email, you now have them as an audience to monetize them forever (or as long as you continue to give value).

OK, so here is another way of looking at it: You are marketing to people you have created a rapport with, hence the ability to re-­‐enforce your product (and sell more), sell different products (and sell more), and if you properly apply the value ladder principles, sell high ticket items for essentially full profit.

There are other reasons why that email list is so important. And this is a HUGE SECRET most small time advertisers don’t know about.

It is called lookalike audience

(we will discuss this in our Facebook Chapters). 

When you have enough people who have subscribed to your list, you have the ability to let Facebook know that “this is the exact person I am looking for” and Facebook’s algorithms then go out and find more people just like them to show your ad to. This in turn gets you more people to engage with you and it is usually at a cheaper cost.

So again, strategically, it is not only to monetize whom you have paid for once to get, but it also

saves you money as you continue to advertise.

Plus, when you retarget to your list (which means you have a different offer to someone who has already engaged with you, or want to re-­‐enforce the same offer again), it allows you to expand the capabilities and spend the right money to get them to re-­‐engage or buy!

We will get into retargeting later as well.

So I know this is a lot to digest. Remember, Rome was not built in a day. Just take a deep breath and absorb the information. Once we get into rolling up your sleeves, and having enough knowledge to be comfortable outsourcing some of the work, it will become second nature and lead you to success.        

To summarize this chapter:

Your business needs leads. Leads are the foundation of the Value Ladder.

1. In order to get leads, you must give
2. You must establish what problem you will solve
3. You will need to set up funnels that get people in, and get them to buy
4. A continuous follow up system that gives your user value and helps solve a problem (drip system, follow up funnel, ) will give your business the power to monetize your audience.
5.  

Here are some other subjects we will be diving into:

1. How to become an Attractive Character and establish credibility
2. How you can identify your audience
3. What technology partners I recommend and why
4. How you can create Lead Magnets to address your audience’s pain points
5. The Secret to Copywriting
6. Making sure you do what you are good at and outsource the rest
7. Drip Campaigns / Follow-­‐up Funnels
8. And a slew of articles and posts that are relevant in your business’s journey

If you want to get a head start on how I build my funnels, please check out my recommendation:

Clickfunnels: Sign up for a 14 Day Trial

I HEAR YOU ASK, WHY THEM?

There are plenty of companies that offer similar software. However, these guys have 4 main advantages over the competition (and we have tried many of them).

1. They pretty much invented the space, transforming landing page software to full blow sales funnels
2. They have prebuild funnels you can use immediately (you will obviously need to change the copy and imagery to your business) that apply to virtually every industry you can think of.
3. The community of Clickfunnels. It is almost overwhelming how many people are in their groups and offer to help newbies along the
4. It all falls in line with the Value Ladder philosophy and implementing follow up funnels along the way