Niche Down to Grow Your Agency

Have you ever heard the saying: If you are trying to sell to everyone, you are selling to no one? That is often the biggest mistake I see agency owners make time and time again. They want to get as many clients on board, regardless of the industry. And think about how you can serve your clients. Can you truly be able to create highly profitable marketing campaigns when you really don’t know your clients business model? The answer is not really. And that is why there is so much churn in the traditional retainer agency model. You are not able to properly serve your clients.

So that is why it is so vital to focus on one niche, or vertical. AND focus on one solution. Not only does it make selling easier, but it also simplifies management and onboarding of new clients. You discover the pain points of a specific industry much faster. You can laser focus your marketing efforts and find sweet spots that generate high quality traffic, plus, as we all know, the longer you are in the game, the more creative you can get to find cost cutting ad strategies. You can easily systemize and package your offering, plus, when you are able to get results within one niche, you quickly become the go-to person in that industry and brand yourself.

You will be able to speak the lingo to your clients. You will develop relationships within an industry that will open up many more potential Joint Venture opportunities. You will have case studies and testimonials from clients that will immediately resonate with potential clients. And your confidence in the service you can provide in one niche will help you shine.

Bottom line.. Focusing on one niche is hands down the fastest and easiest way to see exponential growth in your agency.