Application Funnels
Application Funnel
In the Application Funnel model, the idea is to perform a “take away” sale, where the potential client applies to become a “client.” In this funnel strategy, a mentorship program is presented, and potential candidates, apply to become mentored. This funnel is often successful in high end consulting and coaching services.
In the application funnel, the process of having potential leads apply for sessions with you is automated. This application funnel can be used in several scenarios where you can either book an appointment or a call, pending on what is most suited for your business. The application funnel can be used for several situations, so you, as the sponsor, can choose the page most relevant that you show the client or the potential clients.
APPLICATION FUNNEL TIPS:
There are three types of sales funnels, and they are as follows:
The “Free Application” Funnel:
In this free application, candidates fill out and send in their information for your review, to see if they will be an “excellent fit” for your business. Usually, on page 1, the Application page where the visitor is asked to opt into the service. Page 2, which asks more detailed questions, and more information is collected from the visitor. Once they complete the questions, they submit the application.
The “Refundable Deposit Application” Funnel:
The purpose of this strategy is to generate high-quality leads and weed out those seeking freebies. After filling out the application form in this scenario, the visitor is asked to deposit a refundable sum, e.g. ($400). This method is recommended for high-quality consultants and coaches. It is a booking strategy, where the refundable deposited allows you to know who is serious and who isn’t. This also generates higher-ticket services. The three steps are as follows: Application step 1 (Deposit), Application Step 2 (Questions), Application step 3, Thank You Page.
The “Paid Strategy Session” Funnel:
This funnel is great if, in the course of your business practice, you have to schedule a meet to sell a product. The entire process in this funnel is automated after it is set up. The following steps are followed in the process: order form page, order confirmation page, order thank you page, questionnaire page step 1 (questions), questionnaire step 2 (schedule call), and application completed page.
TYPE: Lead Generation Funnel
PAGES IN APPLICATION FUNNEL:
- Reverse Squeeze Page
- Application Page
- Thank You Page
APPLICATION IN VARIOUS INDUSTRIES/NICHES:
Author, Speaker, Coach, Consultant
If you are looking to sell high tickets products and or coaching services, it is important to place a success story or video on the squeeze page. This sells the visitor on the benefits of the program you are pitching. The next page is the “qualifying” page to see if they are a “good fit” to work with them.
Ecommerce
Use the application funnel to get people to purchase an exclusive high-end product. A demo video can be used to demonstrate the new product, then have them get on the waiting list to buy in the future.
Business to Business
Potential sponsors are sent to an application funnel, which results in a phone call. The first reverse squeeze page would highlight the success of other companies in the program and the level of success they have gotten in the past.
Network or Affiliate Marketing
Great to add people to your downline! After showcasing the potential earning power of existing members, this funnel is now used to make people apply to join the team. It shows a high level of seriousness and exclusivity. The funnel usually closes with a phone call, where you are now asked a series of questions.
Professional Services
Existing customers in this funnel are asked to apply for a unique continuity for a discounted price. During the application, they are screened, and those that qualify are added to the continuity program. In this program, they could get exclusive coupons and discounts.
Retail / Brick and Mortar
New and existing customers in this funnel are asked to apply to get high-discount holiday tickets and offers. If they are accepted in the loyalty program, they get huge bonuses and discounts during the holiday seasons, with the option of home delivery of all their items purchased.
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