How to Make Your Brand Community Valuable for Customers

Creating a community around your brand is a great way to increase awareness and boost sales. But why would anyone want to be part of your community in the first place?

We love to interact with our favorite brands. Some people will want to join naturally because they enjoy your content and services. But in order to see real enrollment and engagement, you need to offer unique value to your audience. There are several ways to do this.

Exclusive Content

Offer exclusive content that’s only available to your community members. This helpful content solves problems, informs, educates, answers questions, and entertains. What’s important is that it’s different from what you offer the public. It’s custom-tailored specifically to the members of your group. 

You may have a blog or website where you offer informational content already. But go beyond this and offer something unique only to members of your group. This gives it special value and a degree of exclusivity. In addition to articles, videos, or visual content, you can offer further educational opportunities like training, seminars, and coaching.

Expert Help

The members of your group are looking for solutions to their problems. Your community provides them with a pool of experts who they can come to with questions and issues they face. This access is only available through your brand community.

As the community leader and moderator, you’re there to help your audience. You can also enlist other experts in your niche to join and offer their services as well. In addition, your community members will have access to each other as resources. 

Discounts and Special Offers

The purpose of your community isn’t to sell directly. It’s to offer a place where people can come together around their interests and get the help they’re looking for. But you can also offer discounts, deals, and special offers to increase the value of membership.

Examples of deals you can offer include:

• Discounts on your products and services
• An incentive program that rewards the most active members or members who refer others with discounts or bonuses
• Free membership or a free trial membership
• Sneak previews of new products or paid content
• Special offers from business partners or related businesses

Think about which extras would offer high value to your community members.

Networking Opportunities

When you get people together who have shared values and similarities, you create a unique networking opportunity. Members will start talking and find ways they can help each other, building long-lasting professional and personal relationships. 

The Personal Touch

Most importantly, a community gives your brand the personal touch. This is what everyone’s looking for today. No one wants to buy from a faceless corporation. You give your people somewhere to belong and a personal connection with your company.