Recession Proof Your Digital Agency

Let’s face it.. The next few years may be rocky. There is a lot of uncertainty in the world and we have not quite seen the economic backlash of millions of people being out of work. But we have seen this before in 2007. With the financial institutions collapsing and the real estate market in turmoil, the economy was one of the worst we ever saw. In fact, there were huge automotive manufacturers like Hummer, Pontiac and Saturn that closed their doors and companies like GM  needed to be bailed out in order to survive. Being in the automotive industry, we saw the pain from dealerships first had. They used to buy full page newspaper ads for $10K in a sunday paper, and spent tens of thousands on traditional marketing. But Basically any type of advertising in which the dealers had no way of truly knowing specific ROI came to a screeching halt. And that included many retainer model agencies. 

But because we specialized in high quality leads, not only did we survive, but we became a commodity. Why? Because our agency provided a trackable, tangible way dealers could still spend money to get new sales. Some call it luck, but we always had the mantra that if we were able to provide sales to dealers through our leads, it was going to be virtually impossible for them to shut us off. And we were right!  even in the worst of economic times. So We ramped up our marketing efforts and were able to be a reliable, predictable source of ROI to our clients. We helped them make sales and essentially kept many of them in business. We became one of the go to lead providers in the united states and while it sometimes felt guilty, we were raking in the cash. 

And the moral of my story is that if you have a clear and precise way that your clients can make money, no matter what the economic situation is, you will always be in high demand. And this was all due to our Pay Per Lead model. We continued to generate and sell high quality leads that our clients easily could track their sales back to us. And while the country was still trying to recover, we sold our agency for a deal that wound up being close to $20 million. 

Once you discover the power of the Pay Per Lead agency model, you’ll never look back.