Squeeze Page Funnels
Squeeze Page Funnel
The most important thing you should have at the forefront of your Squeeze Page strategy is that the entire goal is to get a person’s email address or Facebook Messenger (or any other minimal information you need to generate a lead) so you can market to indefinitely, by creating drip campaigns and follow up funnels.
The trick is to accomplish this within the “marketing 8 second rule”. You will need to create a Curiosity Based Headline and follow up the copy with a clear reason “why” you will solve a specific problem. Plus, you want to give your audience a solution FAST.
This is generally used for Cold traffic, or in other words, traffic that has not really heard of you.
The highest converting squeeze pages have the least distractions and focus on building the entire pages content around curiosity. The better the curiosity hook, the more conversions you can probably expect to obtain.
This bait, in form of curiosity, incentivizes the user to give you their information in the hopes that they would “learn more” about, in essence the squeeze page is an alternate version of FOMO fear of missing out.
Often a Squeeze page doesn’t need a logo or your branding, because it isn’t concerned with branding, but rather the curiosity hook will suffice.
Again, in trying to maximize the conversion of the squeeze page, you dangle tiny bits of information in form of a “curiosity driven” headline that the audience NEEDS to know.
In order to satisfy the curiosity your potential customer, they are required to give you their info, which, at this point, seems like a small price to pay in exchange for the incredibly valuable information hidden on the other side of the curtain.
Once you get them to convert, make sure your Thank You page makes a conscious effort to deliver on your promise before leading them to the next funnel.
A great tip is to give them even more excitement on the Thank You page in the form of a personalized video re-enforcing the value of the content they will be getting, so they check their email and get you a higher open rate.
SQUEEZE PAGE TIPS:
When designing your squeeze page make sure the offer gives them a valid reason to share their email. For example, a pdf that is part of a series makes sense to a potential customer give you their info as an exchange to receive the offer, as they cannot get it all at one time
Another example is to show a video as a small part of an ongoing series that addresses the same topic. The prospect would freely give you their email address, as you can’t send the remaining videos without their contact info.
TYPE: Lead Generation Funnel
PAGES IN SQUEEZE FUNNEL:
- Squeeze page
- Thank You Page
APPLICATION IN VARIOUS INDUSTRIES/NICHES:
Author, Speaker, Coach, Consultant
The common thread with most visitors on these sites is, they want to be inspired. Crafting your inspirational quote into a headline that forms the hook, which prompts visitors to give you their email, in order that you tell them the rest of the story is a good strategy in this vertical.
Ecommerce
In this funnel, you make conscious effort to show an alternative approach towards a common or conventional problem. In fact, it may not even specify the product until the next page. However, you can hook them with a solution the product might help with.
Business to Business
Most businesses faced with challenges, seek out businesses that have faced similar challenges, with the hopes of borrowing insights from those businesses. In this funnel, you caption your headline with a claim that suggests a solution to a unique challenge, and show them the case study on the thank you page.
Network or Affiliate Marketing
You probably want to use a similar approach as e-commerce, by offering an alternative solution to a problem. You then capture the lead and have the opportunity to follow up with the benefits of the product.
Professional Services
In this instance, the hook could be subsequent discounts and coupons for the potential customer. By providing their email address you would be able to notify them about future offers.
Retail / Brick and Mortar
You can reveal a small bit about your company and/or product offering on the squeeze page. But prompt them into giving you their email address for more amazing offers.
Contact
Like Us On Facebook
Visit Us on Facebook