Survey Funnels

Survey Funnel

This survey has two primary purposes.

The first is to generate engagement between you and your site visitors by having them fill out questionnaires. By answering a few questions, they are “tagging” them in specific funnels that might allow you to give them more targeted follow up communications. 

The second reason is to build up your consumer or visitor persona (the demographic distribution of your site visitors). By capturing this info, you can now redirect them to that aspect of your site that is tailored to that particular audience.

For example, if in a funnel the first question asks, “are you a man or a woman” and she chooses the woman option, the next page will subsequently redirect the visitor to a page where female targeted information will be marketed to her.

Its framework is straightforward, but it serves as a very powerful tool. It is a great strategy creating a foundation for an email marketing mechanism, because before opting into your newsletters, they are asked to fill out these surveys. When they give you answers based on specific questions vital to your business, you then can create a personalized follow-up email drip to your subscriber.